Professional Digital Marketing Course

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3 Months Course Content and Syllabus

1. Internet Functionality
2. Domains, sub-domains and Web Hosting
3. Connectivity between different service providers
4. Website connectivity with different tools

  1. Overview of white hat SEO
  2. Search Engine Functionality (Organic results)
  3. Content optimization (Title, URL, H1/H2 tags)
  4. Advanced Keyword Analysis
  5. Google Search Console
  6. Website verification
  7. XML Sitemaps
  8. Robots
  9. Canonicalization
  10. Meta Tags and descriptions
  11. Structured Data
  12. Types of Error messages and Redirects
  13. Page ranking
  14. Page speed optimization
  15. Using online SEO tools
  16. Quality Back-linking
  17. Search Engine Uploads (URL and Files)
  18. Google My Business Local SEO
  19. Web Mastery (Domains and URLs)

1. Overview of SEM and other source of paid marketing
2. Google My client centre (MCC)
3. Google ads account structure and access
4. Ad types (Search, Display, Shopping, Video, Gmail, Call-only, Responsive ads)
5. Billing and payments
6. Google Search Network (PPC)
7. Ad Ranking and Quality Score
8. Keyword research
9. Keyword match types
10. Ad Extensions
11. Audience and location targeting
12. Bidding and auction
13. Bidding strategies
14. Device bid adjustments
15. Dynamic search ads (DSA)
16. Dynamic Keyword Insertion (DKI)
17. Auction Insights and search attribution
18. Google Tag Manager
19. Conversion setup and conversion actions
20. Remarketing setup and remarketing lists (Search and Display)
21. Google Display Network (GDN)
22. Predefined reports (Dimensions)

1. Analytics setup
2. Raw data analysis
3. Main Data Analysis
4. Conversion Analysis
5. User behaviour, demographics and interests

1. Influential organic social media marketing
2. Business page or profile creation and management
3. Facebook and Instagram business manager
4. Facebook and Instagram ads manager
5. Facebook Pixel
6. Facebook creative hub
7. Facebook creator studio
8. Graphics designing with online tools

₹20,000 (INR)

Three Months

90 Minutes Class each day

Monday to thursday

  1. Google Ads Display
  2. Google Ads Search
  3. Google My Business
  4. HubSpot Social Media
  5. SEMrush SEO Fundamentals
  6. Digital Sanskriti

Our most popular three months digital marketing course contains almost 80% of Digital Marketing Knowledge. This is a great course for students, professionals and business owners who are willing to enhance their professional skills to increase productivity. This course is suitable for the ones who are having a slight or little technical knowledge about computers and the internet. This course includes certificates from Google, Hubspot, SEMrush and Digital Sanskriti.

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