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Advanced Digital Marketing Course

6 Month Course Content and Syllabus

1. Internet Functionality
2. Domains, sub-domains and Web Hosting
3. Connectivity between different service providers
4. Website connectivity with different tools
5. File Transfer Protocol (FTP)

1. Introduction to website designing through WordPress
2. Dynamic Blogging
3. Post and Forum management
4. Theme management
5. Page Builder (Elementor)
6. Plugins usage and management
7. Internet and Data Security
8. Templates
9. Mobile responsive (mobile website interface)

1. Content optimization (Title, URL, H1/H2 tags)
2. Advanced Keyword Analysis
3. Google Search Console
4. Website verification
5. XML Sitemaps
6. Robots
7. Canonicalization
8. Meta Tags and descriptions
9. Structured Data
10. Schema rich snippets
11. Types of Error messages and Redirects
12. .ht access
13. Page ranking
14. Page speed optimization
15. Using online SEO tools
16. Quality Back-linking
17. Search Engine Uploads (URL and Files)
18. Google My Business Local SEO
19. Online Reputation Management (ORM)
20. Web Mastery (Domains and URLs)

1. Overview of SEM and other source of paid marketing
2. Google My client centre (MCC)
3. Google ads account structure and access
4. Ad types (Search, Display, Shopping, Video, Gmail, Call-only, Responsive ads)
5. Billing and payments
6. Google Search Network (PPC)
7. Ad Ranking and Quality Score
8. Keyword research
9. Keyword match types
10. Ad Extensions
11. Audience and location targeting
12. Bidding and auction
13. Bidding strategies
14. Device bid adjustments
15. Dynamic search ads (DSA)
16. Dynamic Keyword Insertion (DKI)
17. Auction Insights and search attribution
18. Google Tag Manager
19. Conversion setup and conversion actions
20. Remarketing setup and remarketing lists (Search and Display)
21. Google Display Network (GDN)
22. Google Shopping Ads
23. Google Merchant Centre (GMC) and product taxonomy
24. Video Ads (GDN and YouTube)
25. Predefined reports (Dimensions)
26. Client Reporting
27. Google Ad Sense (Content Monetization)
28. Google Partner Program

1. Analytics setup
2. Raw data analysis
3. Main Data Analysis
4. Test Analysis
5. Goals and Funnels
6. Conversion Analysis
7. User behaviour, demographics and interests

1. Influential organic social media marketing
2. Business page or profile creation and management
3. Facebook and Instagram business manager
4. Facebook and Instagram ads manager
5. Facebook Pixel
6. Facebook creative hub
7. Facebook creator studio
8. Twitter paid marketing
9. LinkedIn paid marketing
10. YouTube Studio
11. YouTube paid marketing
12. Graphics designing with online tools

1. Email Marketing
2. Affiliate Marketing
3. Drop-shipping
4. Blogging (Text, pictures and video)
5. How to earn money from the Internet (Content Monetization)

₹45,000 (INR)

Six Months

90 Minutes Class each day

Monday to Thursday

1. Google Digital Sales
2. Google Ads Display
3. Google Ads Mobile
4. Google Ads Search
5. Google Ads Video
6. Google Shopping ads
7. Google My Business
8. Google Analytics
9. Youtube Video for Brand Basics
10. HubSpot Email Marketing
11. HubSpot Social Media
12. SEMrush SEO Fundamentals
13. SEMrush Affiliate Program
14. Digital Sanskriti

Our six months advance digital marketing course is designed for the candidates who want to learn everything about Digital Marketing and enhance their digital skills to get ahead in life. This course can help students to gain better career opportunities; can help professionals to achieve the unmatched growth in target achievement; can help business owners to get new potential leads and customers on a large scale. This course includes 14 (fourteen) certificates from Google, Hubspot, SEMrush and Digital Sanskriti.

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