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Google Search Marketing (Google Ads)

About the Google Search Network

The Google Ad Search Network is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords.

Where Search Network ads can appear?

Your ads can appear with Google search results and on other search sites when your keywords are relevant to a user’s search.

  • Google search sites: Ads can appear above or below search results on Google Search. They can appear beside, above, or below search results on Google Play, Google Shopping, and Google Maps, including the Maps app.
  • Google search partners: Ads might appear with search results on websites of Google search partners or as part of a related search or link unit. For text ads, search partners include hundreds of non-Google websites, as well as Google Video and other Google sites. Product Shopping ads can appear on search partner sites that display and link to products for sale. The clickthrough rate (CTR) for ads on search partner sites doesn’t impact your Quality Score on google.com.
Google Ads

Types of ads on the Search Network

Text ads, Dynamic Search Ads, and call-only ads: The most common kinds of ads on the Search Network. These ads appear with an “Ad” or “Ads” label on the search results page, and might have an “Ads by Google” label on partner sites. They often show with ad extensions, which allow advertisers to include business details like location or phone number in their ads. Shopping ads: Shopping ads display and link to products for sale. They’re labeled as “Sponsored.” Image and video ads: Search partners can host image ads and video ads.

A Search campaign may show in response to a user query coming from thousands of different sites. Google Ads doesn’t provide information, detailing the website where your ad was shown on the Search Network. All Search Network partner sites are obligated to comply with our Google policies.

Google Display Marketing

About the Google Display Network

The Google Display Network can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile devices and apps.

How it works: The Google Display Network is designed to help you find the right audience. Its targeting options let you strategically show your message to potential customers at the right place and the right time. Here are some examples of how you can approach targeting:

Find new customers or engage your existing customers using audiences. Similar audiences and in-market audiences allow you to target people who are most likely to be interested in your products, helping you find new prospective customers. You can also use data, like remarketing lists, to help you re-engage people who previously visited your site.

Drive more conversions using automation. Automated targeting helps you get more conversions by finding high-performing audiences based on your existing audiences and landing page. By automatically optimizing over time, Google Ads can learn which audiences work for you. Automated bidding automatically adjusts your bid to help you meet your return on investment. Smart display campaigns combine the best of automated targeting, bidding, and creatives to maximize your conversions on Google Ads.

Move people with images: 

Display is your chance to engage users with appealing ad formats. Here are some of the ad types you can run on the Display Network:

Responsive Display ads: Creating ads on the Google Display Network is partially automated with responsive ads. To create them, simply enter your ad text, then add your images and logo, and Google will optimize your ads to improve performance. (You can also use our library of images at no cost.) Both new and advanced users benefit from responsive ads because they show as “native” ads, and blend into the font and feel of the publisher’s site. Note: Responsive Display ads will be replacing responsive ads as the new default ad type for the Display Network. If you have responsive ads running, you will be prompted to save them as Responsive Display ads.

Uploaded image ads: For more control, you can create and upload ads. You can upload ads as images in different sizes or HTML5. 

Engagement ads: Run engaging image and video ads on YouTube and across the Display Network. 

Gmail ads: Show expandable ads on the top tabs of people’s inboxes.

When ads show: While the Search Network can reach people when they’re already searching for specific good or services, the Display Network can help you capture someone’s attention earlier in the buying cycle. You can put your ads in front of people before they start searching for what you offer, which can be key for your overall advertising strategy. You can also remind people of what they’re interested in, as in the case of remarketing to people who’ve previously visited your site or app.

Measure your results: Google Ads lets you measure how well you’re meeting your goals. See which web-pages run your ads, which ads deliver the most clicks, and which sites give you the most value for the lowest cost.

Plan ahead: Changes in the Display Network can take 12-24 hours to apply and may not show right away. Keep this in mind while creating a new campaign or making changes to an existing campaign. You may want to set up your campaign a few days before the launch and set the start date in the future.

Uploaded Image Ads
Video Ads
Engagement Ads
GMail Ads
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