Professional
Digital Marketing Course

1. Internet Functionality
2. Domains, sub-domains and Web Hosting
3. Connectivity between different service providers
4. Website connectivity with different tools

1. Overview of white hat SEO
2. Search Engine Functionality (Organic results)
3. Content optimization (Title, URL, H1/H2 tags)
4. Advanced Keyword Analysis
5. Google Search Console
6. Website verification
7. XML Sitemaps
8. Robots
9. Canonicalization
10. Meta Tags and descriptions
11. Structured Data
12. Types of Error messages and Redirects
13. Page ranking
14. Page speed optimization
15. Using online SEO tools
16. Quality Back-linking
17. Search Engine Uploads (URL and Files)
18. Google My Business Local SEO
19. Web Mastery (Domains and URLs)

1. Overview of SEM and other source of paid marketing
2. Google My client centre (MCC)
3. Google ads account structure and access
4. Ad types (Search, Display, Shopping, Video, Gmail, Call-only, Responsive ads)
5. Billing and payments
6. Google Search Network (PPC)
7. Ad Ranking and Quality Score
8. Keyword research
9. Keyword match types
10. Ad Extensions
11. Audience and location targeting
12. Bidding and auction
13. Bidding strategies
14. Device bid adjustments
15. Dynamic search ads (DSA)
16. Dynamic Keyword Insertion (DKI)
17. Auction Insights and search attribution
18. Google Tag Manager
19. Conversion setup and conversion actions
20. Remarketing setup and remarketing lists (Search and Display)
21. Google Display Network (GDN)
22. Predefined reports (Dimensions)

1. Analytics setup
2. Raw data analysis
3. Main Data Analysis
4. Conversion Analysis
5. User behaviour, demographics and interests

1. Influential organic social media marketing
2. Business page or profile creation and management
3. Facebook and Instagram business manager
4. Facebook and Instagram ads manager
5. Facebook Pixel
6. Facebook creative hub
7. Facebook creator studio
8. Graphics designing with online tools