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Rapid Action Digital Marketing Online Courses

Course 1:
Website development through WordPress content management system (CMS).

This is about the difference between developing a website without any programming or or coding knowledge and with the languages like HTML and PHP. How can we use CMS (Content Management System) to build beautiful business and personal websites.

Free web hosting for 3 months and a subdomain for practice. Learn how to create beautiful mobile responsive websites and landing pages.

Duration: 7 days.
Fees: ₹5000

Course 2:
Search Engine Optimization (SEO)

Learn how to boost your website's ranking in search engine and local listings. Internet search engine is a website where we search about products, services or any other information. The most popular search engine is Google. Other search engines are Yahoo, Bing, AOL and many more. This explains how a search engine works with their different algorithms and how they decide which website gets the top or bottom rankings in search results.

Duration: 7 days
Fees: ₹5000

Course 3:
Website designing and SEO (Combined)

A Combination of Course 1 and Course 2

Duration: 15 days
Fees: ₹9000

Course 4:
Social Media Marketing (SMM)

Learn how to use social media platforms for paid and organic marketing. This explains the power of using different social media sites like Facebook, Instagram, Twitter, LinkedIn, Youtube with or without money.

Duration: 7 days
Fees: ₹5000

Course 5:
Google Ads (PPC and Display)

Google Search Network, Google Display Network, Bidding & auctions, conversation setup, keyword planning, audience targeting and remarketing. This is all about Google Advertising.

Duration: 12 days
Fees: ₹9000

Course 6:
Web analysis

When we advertise on the Internet, certain data is generated (example: user location, user device, user behavior, user demographics and much more). This data is extremely useful to make new and effective marketing strategies to drive more conversions. In this course, you will learn about Google analytics, facebook & instagram analytics, predefined reports (dimensions) and Google tag manager.

Duration 5 days
Fees: ₹3000

Note: This course is useful only after completing other courses.

Frequently asked questions

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google and Bing have primary search results, where web pages and other content such as videos, images or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Google Ads is Google’s online advertising program. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.

  • Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.
  • Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.
  • There’s no minimum spending commitment, and you set and control your own budget. You choose where your ad appears, set a budget that’s comfortable for you, and easily measure the impact of your ad.

Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around: Establishing a social media presence on major platforms

Yes, you will get relevant certifications after completing the course.

The rising trend of digitizing businesses has created the need for a new kind of professionals: ones well-versed in the business and art of digital marketing. These people possess the knowledge and the skills necessary to harness the power of the Internet for the purpose of creating effective email advertising campaigns, community blogs, web pages, social media postings and more, all aimed at successfully connecting with today’s internet-savvy consumers. The demand for knowledgeable digital marketing professionals is growing exponentially.

The digital marketing career field encompasses many niche jobs. Digital marketing includes, but is not limited to, the following positions:

  • Online Content Developer
  • Social Media Marketing
  • Search Engine Optimization Specialist
  • Business Analytics Specialist
  • Brand Management
  • Mobile Marketing Specialist
  • Web Designer
  • Professional Blogger
  • Search Expert
  • Email Marketer

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