Google Search Marketing
Search Network: A group of search-related websites where your ads can appear.
When you advertise on the Search Network, your ad can show next to search results, on other Google sites like Maps and Shopping, and on the websites of Google search partners. The Search Network is part of the Google Network, our name for all the webpages and apps where ads can appear.
Google Display Marketing
Google Display Network: The Google Display Network can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile devices and apps. The Google Display Network is designed to help you find the right audience. Its targeting options let you strategically show your message to potential customers at the right place and the right time.
Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms like e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both business and services. Most social media platforms like Twitter, LinkedIn, Youtube, Facebook and Instagram have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”
Search Engine Optimization
Search engine optimization (SEO) is the process of increasing the organic (non-paid) visibility of a website or a web page to users of Google search engine. The term excludes the purchase of paid placement, referring only to the improvement of unpaid results (known as “natural” or “organic” results).
SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP). These visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.
Living in the digital world, a website is now a necessity for a business, big or small. If you have a business and don’t have a website, you are probably losing a number of great opportunities for your business.
A website itself can be used to accomplish many different marketing strategies to help your business grow.
The web has a far wider reach than any other form of advertising.
While it takes time to build up enough traffic to your website to make a worthwhile impact on your company`s marketing campaign, it costs next to nothing to do so. Your website will be the center of your company`s online presence; through it, you advertise your business around the Web on social networking sites, forums and through pay-per- click advertising programs.
Online Reputation Management
Online Reputation Management (rep management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing information about that entity, primarily online. What necessitates this shaping of perceptions being the role of consumers in any organisation and the cognisance of how much if ignored these perceptions may harm a company’s performance at any time of the year, a risk no entrepreneur or company executive can afford.
Specifically, reputation management involves the monitoring of the reputation of an individual or a brand on the internet, addressing content which is potentially damaging to it, and using customer feedback to try to solve problems before they damage the individual’s or brand’s reputation. A major part of reputation management involves suppressing negative search results, while highlighting positive ones. For businesses, reputation management usually involves an attempt to bridge the gap between how a company perceives itself and how others view it.